Avg. Transaction Size ($)
 
X
Lifetime Purchases (#)
 
= $ Lifetime Customer Value
Lifetime Customer Value ($)
 
X
Profit Margin (%)
 
= $ Lifetime Customer Profit
Lifetime Customer Profit ($)
 
X
Convert To Sale (%)
 
= $ Max Cost Per Lead
Max Cost Per Lead ($)
 
X
Margin Error (%)
 
= $ Safe Cost Per Lead